An NPD project requiring all 3D & 2D assets to build a new high-end cosmetic brand for Baré. Starting with concepts for a bespoke glass bottle to package a range of all-natural facial serums formulated to harness the unique cosmetic properties of selected Australian botanical extracts.

The initial concepts took on classic forms used in traditional & historical medicine, using alchemy, mastery & natural elixirs as directional cues. The lead concept made reference to the traditional scientific florence-flask & even featured a completely spherical base & timber ring for the bottle to rest on.

As the concept developed it evolved into the organic form you see today; a glass bottle with delicate & feminine profile curves. Mismatched, flowing inner vs. outer surfaces encapsulate the serum as if it were suspended in the frosted glass bottle, a visual reference to the organic diffusion that often occurs in biological cellular imagery.

The leaf-inspired applicator was developed to bring a new experience for product delivery within the serum category. The co-moulded applicator acts as a stopper to seal the bottle, and when removed captures serum in its reservoir. A series of fine fins slow the serum into a steady flow of droplets allowing controlled measurement & application.

Depot Creative generated a stunning brand identity for Baré with a comprehensive set of 2D assets which build on the initial brand positioning and bring the structural work to life. The range of artwork exhibits a beautiful representation of nature’s hidden workings with fascinating hi-res radiographic artwork by Steven N Meyers.

The shared passion & discipline for visual language that went into this collaborative project was recognised at the 2016 A' Design Awards claiming Gold. "The Golden A' Design Award is a prestigious award given to top 3% percentile, designs that exhibit an exemplary level of excellence in design". - A' Design Award

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Project completed with Vert Design in 2016. Artwork, branding, and secondary packaging by Depot Creative.

Packaging Of The World | The Dieline Awards | A' Design Awards | Dexigner