A simple redesign for FCS tail pad retail packaging released in 2021, the project forms part of Surf Hardware International’s continuous focus on sustainable improvement across their products.

The previous packaging used a plastic hang-sell and shrinkwrap to hold the product in position, the new packaging delivers the same functional benefits, but reduces the number of parts and assembly time, and importantly eliminates the need for plastic, with an entirely paper-based solution.

The tail pad is sandwiched between the front and back panels of a single-piece folded card cover and secured in place with locking features cut and folded into the dieline, the hang-sell is reinforced with another piece of card.

Project completed with Vert Design in 2021.