Zero Co

A family of reusable bottles and refill pouches for Zero Co’s range of everyday household cleaning products offered as a circular system. Zero Co’s mission is to inspire Australians to switch to the circular delivery system and reduce single-use plastic bottles. Aiming for ‘no new plastic’ the bottles and closures are made from Ocean Waste Plastic, and the refill pouches from polymer substrates diverted from landfill.

The playful visual language for the packaging aims to reflect the energy and positive attitude embodied by the Zero Co brand, a happy family of home-care products and a closed-loop system ready to disrupt a notoriously wasteful FMCG category.

‘Zero Co is an Aussie start-up on a mission to eliminate single-use plastic packaging from every Aussie kitchen, laundry and bathroom. Our circular delivery system (you order, we deliver, you return, we refill) fights plastic at both ends of the supply chain’. - Founder, Mike Smith.

Zero Co ran a successful Kickstarter campaign in 2019 reaching their goal of $250k in just 8 days, finally raising $740k.

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Project completed with Vert Design in 2020. Artwork, branding, and secondary packaging by Born & Raised.