No glue, plastic or nasty stuff… the super minimal & environmentally silent packaging for Ocean Collection protects the elegant cuff inside & embodies the revolutionary ideology of the brand.

Whilst exploring solutions for the cuff packaging, paper-pulp moulding quickly stood out as a natural fit, to create packaging that follows the waste-reversal philosophy of the product itself, we went back & started at the very beginning.

Considering every aspect of the life cycle, we studied production processes, designed & tested complex 3D printed tooling and engaged a local paper mill to help develop the system and eventually batch produce the pulp-formings using salvaged junk paper.

Each pulp-forming is processed & pressed by hand then sewn shut with a recycled card backing, and the organic cotton thread is colour-matched with the cuff inside. Even the ink used is vegetable based.

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Project completed with Vert Design in 2015